30 post captions + 50 hashtags + content calendar.
Posting regularly works, and it is also the first thing founders drop when product work piles up. This tool writes a month of posts from your brand, audience and voice: captions for Instagram, LinkedIn and X, a hashtag set, a four-week calendar and profile bio suggestions. Each post opens with a hook and fits the platform. It is scaffolding to edit, not a replacement for your own voice.
Brief used: “Solo founder, B2B SaaS for marketing agencies (project management built specifically for client work). ICP: agency owners 5-30 people, sick of Asana/ClickUp not fitting client workflows. My voice: direct, slightly cynical about the agency-tool space, build-in-public friendly. Platforms: LinkedIn primary, X secondary. At $8k MRR, just hired first sales hire.”
## Voice Reference Direct, slightly cynical about over-engineered SaaS, comfortable sharing real numbers, builder energy. ## Posting Calendar (4 weeks) | Day | LinkedIn | X | |---|---|---| | Mon | Insight | Build update | | Wed | Customer angle | Contrarian | | Fri | Contrarian | Insight | ## LinkedIn Posts (10 of 10 shown: 2 sample) **Post 1: Insight** *Hook:* I watched a 12-person agency lose a $45k retainer last month because their PM tool didn't track client approvals. The approval was buried in a Slack thread. The client said 'I never saw that.' The agency said 'we sent it Tuesday.' Neither could prove it. This is the actual job of agency project management. Not task lists, not Gantt charts: receipts. Asana is built for product teams shipping internal features. ClickUp is built for whoever pays them this quarter. Neither was built for the moment a client says 'I never approved that.' We built our entire approval system around that one moment. Every comment, every approval, every scope change: timestamped, exportable, screenshot-able. If you're an agency owner reading this: what was the last 'they said / we said' that cost you money? *Hashtags:* #agencylife #projectmanagement #saas **Post 2: Build Update** *Hook:* We hit $8k MRR last week, almost entirely from one channel I didn't expect. Not ads. Not SEO. Not the podcast I spent 4 months on. It was a Slack community of agency owners where I just... showed up and helped people debug their ClickUp setups for free. For 6 months. ... (full post in download) ## X Posts (12 of 12 shown: 3 sample) **Post 1: Contrarian** (218 chars) Every agency owner I talk to has tried 4+ PM tools in 3 years. The problem isn't the tools. The problem is agency work doesn't fit product-team frameworks. Stop forcing your client work into Asana sprints. It's not a product. It's a service. **Post 2: Build Update** (164 chars) $8k MRR. 11 paying agencies. 9 of them came from one Slack community where I gave away free advice for 6 months. Distribution > product. Every time. **Post 3: Insight** (256 chars) The most expensive feature in any agency PM tool is the audit log. Not the tasks. Not the gantt. The 'who said what when' history that saves you when a client tries to expand scope without paying. Most tools bury it. We made it the homepage. ## Threads / Long-form (8 of 8 shown: 1 sample) **Post 1: Listicle** *Hook:* 5 signs your agency has outgrown ClickUp: 1. You have a separate Notion doc just for client-facing project updates because ClickUp's view is too messy 2. ...
Static example. Your own run calls Claude live with your brief.
Solo founders and small teams without a content marketer who want to post regularly but never sit down to plan. Works best when you have a clear audience and opinions about your field. If your channel is mainly video, use the hooks as starting points for scripts.
The paid pack contains a short brand voice guide, 30 captions (10 Instagram, 10 LinkedIn, 10 X), a 50-hashtag set, a four-week content calendar, bio and profile suggestions, and reply templates for comments and messages.
A solo SaaS founder wants to post on X a few times a week about the journey. The pack mixes build updates, lessons, prompts for screenshots and opinions, enough material for a month.
A fractional CTO wants to reach CEOs on LinkedIn. The pack proposes posts about common engineering problems: standup culture, over-hiring senior engineers, technical debt during a raise.
An e-commerce founder wants to show the person behind the brand. The pack proposes behind-the-scenes posts about suppliers, packaging and customer service moments.
If you post every caption as written, readers will start to notice the pattern. Use the pack for hooks and angles, rewrite part of each post in your own words, and re-run it each month with updated notes on your voice.
Text only, with ideas for the visual where relevant. For build-in-public posts, a plain screenshot (a chart, a message, the product) often works better than a polished graphic.
Yes, as captions: 10 of the 30 posts are written for Instagram. It does not make the images or videos, so for Reels or TikTok use the hooks as the start of a script.
Say so in the brief ('don't share revenue'). The tool is told not to invent numbers; without figures, build updates are framed around milestones (first customers, a shipped feature, a hire).