Deep dives, frameworks, and strategies from our team. Everything we know, shared openly.
An honest take on when a $29 template is enough, when custom pays off, and what a solo founder with $0 and AI tools should ship this week.
Read article →Name, logo, voice, and a basic system — using AI tools and good taste, on an indie-hacker budget, in a single weekend....
Qualitative, mechanism-based audit of the patterns that hurt conversion on solo-run e-commerce stores. No fake benchmark...
What a solo founder can actually build in 6-10 weeks using Expo, React Native, AI-assisted dev, and a small budget. Hone...
One evergreen post a week, an email list, and internal links done right. The boring playbook that turns content into you...
HARO is dead, guest post farms are deindexed, and most outreach gets ignored. Here's what actually earns links when you ...
Plausible vs PostHog vs GA4 — honest tradeoffs. What to actually measure for a SaaS, and the dashboards founders waste h...
AI search is real traffic now. The mechanism behind citations is boring — structured data, clear facts, and being the cl...
Most automation advice is written for 200-person companies. Here's what actually moves the needle when you're a team of ...
If you're a solo founder thinking about Meta ads, the rules are different from what big-budget playbooks tell you. Here'...
AI phone agents are real now, not a demo. But they're not right for every founder running a service business. Here's the...
Before you buy automation tools, you have to know what's actually eating your week. Here's a framework, not a promise of...
Short-form, build-in-public on X, or YouTube long-form? Picking the right one for your stage matters more than trying to...
Most indie founders' posts get 80 views and three likes. Here's how to think about social media when attribution barely ...
You don't need a production team or 30 videos a month. Here's how to ship 8-12 decent short-form videos as a one-person ...
Featured snippets, AI Overviews, branded queries, and getting cited by LLMs — the indie founder's playbook for SEO that ...
A real playbook for a solo Pilates owner: weekly Reels topic ladder, the lapsed-member email that actually wins people b...
An honest take on what works on Instagram for med spas in the post-iOS-tracking era — Reels, compliant before/afters, fo...
Copy-paste templates for the four emails that quietly drive yoga studio retention — post-first-class, lapsed-30-day, mem...
GMB optimization, schema markup for class types, Yelp and local-pack tactics, and content cluster examples for boutique ...
The honest four-tool stack a solo owner actually needs — scheduling, CRM, email, content — plus a realistic comparison o...
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