Practical guides on content, SEO, ads, email and tools for solo founders and small service businesses. Drafted with AI writing tools and checked against their sources; statistics link to where they come from.
When a $29 template is enough, when a custom build pays off, and what a solo founder with no budget should ship this week.
Read article →Name, logo, voice and a basic system, built in a weekend with AI tools and good taste on an indie-hacker budget....
The patterns that hurt conversion on solo-run e-commerce stores, explained by mechanism rather than by benchmark numbers...
What a solo founder can realistically build in 6 to 10 weeks with Expo, React Native, AI-assisted development and a smal...
One evergreen post a week, an email list, and internal links done right. A plain, repeatable plan for turning content in...
Paid guest posts break Google's rules and templated outreach gets ignored. What still earns links when you don't have an...
Plausible, PostHog or GA4: the tradeoffs, what to measure for a SaaS, and the dashboards that waste founders' time....
How AI assistants pick the pages they cite, and what makes a page easy to quote: clear facts, clean structure, and being...
Most automation advice is written for large companies. What is worth automating when you are a team of one to three peop...
If you're a solo founder thinking about Meta ads, the rules are different from what big-budget playbooks tell you. A ver...
AI phone agents now work outside demos, but they are not right for every service business. When they help and when they ...
Before you buy automation tools, you have to know what's actually eating your week. Here's a framework, not a promise of...
Short-form, build-in-public on X, or YouTube long-form? Picking the right one for your stage matters more than trying to...
A post with 100 views and three likes is normal for a small account. How to judge social media when attribution barely w...
You don't need a production team or 30 videos a month. Here's how to ship 8-12 decent short-form videos as a one-person ...
Featured snippets, AI Overviews, branded queries and AI citations: SEO for founders when fewer searches end in a click....
A plan for a solo Pilates owner: a weekly Reels topic rotation, a plain email to lapsed members, three Instagram bio fix...
What works on Instagram for med spas now that ad tracking is weaker: Reels, compliant before/afters, the owner on camera...
Templates for four emails that help a yoga studio keep its members: after the first class, after 30 days away, a members...
Google Business Profile, structured data for class types, Yelp and other listings, and page ideas for boutique studios t...
The four tools a solo service-business owner needs (scheduling, CRM, email, content), and a comparison of doing it yours...
The first run is free and anonymous. No card, no signup.