10 cold email templates + follow-up sequences.
Cold email still works when it does not read like a template. The standard script ('Hi {{firstname}}, I noticed you're the head of...') is easy to spot and easy to delete. This tool writes cold email templates from your offer, your ideal customer and the signal you are prospecting on (a role change, a funding announcement, a job post, a tool they use), so each email can mention that signal naturally. The paid kit has 10 templates, a five-email follow-up sequence, industry variations and practical tips on replies and deliverability. You still choose the list and send the emails yourself.
Brief used: “I'm a freelance fractional CMO selling 3-month engagements ($8k/mo) to early-stage B2B SaaS (seed to Series A, $1M-$10M ARR). Pain I solve: founder is the marketer, growth has plateaued, they need someone senior 2 days/week. Signal I'm prospecting on: LinkedIn announcement of seed/Series A round in last 90 days. Pitching the founder/CEO directly. My differentiator: I only take 3 clients at a time, so it's actually senior attention, not a junior in disguise.”
## Cold Email Kit: Fractional CMO → B2B SaaS Founders (Post-Raise)
**ICP:** Founders/CEOs, B2B SaaS, $1M-$10M ARR, raised in last 90 days
**Signal:** Funding announcement on LinkedIn
**Goal:** Book 15-min intro call
---
### Email 1: Day 0
**Subject lines (test all 3):**
1. Curiosity → quick question on your raise
2. Direct → fractional CMO for {{company}}?
3. Referral-style → re: your seed announcement
**Body:**
> Hey {{first_name}},
>
> Saw the {{round_size}} announcement last week, congrats. I know what comes next is the part nobody warns you about: "we should hire a head of marketing" lives on the board deck for the next six months while growth stalls.
>
> I'm a fractional CMO. Only 3 clients at a time, 2 days a week each, 3-month engagements. I work with SaaS founders specifically. Recent work: {{one_real_result_you_can_prove}}, mostly by fixing the funnel before adding spend.
>
> Worth a 15-min chat next Tuesday or Wednesday?
>
> {{your_name}}
**Personalization hooks (research before sending):**
- Specific round size and lead investor (in announcement)
- What they said the funding was for (always in the LinkedIn post)
- Recent product launch or hire (last 30 days, scan LinkedIn)
- Their public growth metric (if disclosed)
- The specific marketer they don't have (CMO? Head of growth?)
---
### Email 2: Day 3 (resource follow-up)
**Subject:** RE: re: your seed announcement
> Quick follow-up: I wrote up the 3 things I'd do in the first 30 days at a post-seed SaaS. No gate, no email capture, just the doc: [link]
>
> If it lands, the offer stands. If not, no worries.
>
> {{your_name}}
---
### Email 3: Day 7 (social proof)
**Subject:** what {{competitor_name}} did after their seed
> Hey {{first_name}},
>
> Not pitching, just noticed {{competitor_name}} (assume you're tracking them) made their first senior marketing hire 4 months post-seed. Big lead time. Most of the founders I work with come to me 3-5 months in and wish they'd started at month 1.
>
> If the timing's wrong, fair. If it's right, here's my calendar: [link]
---
### Email 4: Day 14 (breakup)
**Subject:** closing the loop
> Last one from me, {{first_name}}.
>
> I'll assume the timing's off or you've already filled the gap. If something changes in the next 90 days, my inbox is open. Best of luck with the build.
>
> {{your_name}}
---
### Send-time guidance
| Timezone | Best window |
|---|---|
| US East | Tue-Thu, 7:15-8:30am local |
| US West | Tue-Thu, 7:30-9:00am local |
| EU | Tue-Wed, 9:30-10:30am local |
---
### Deliverability checklist
- [ ] Sending from a warmed domain (>30 days old, SPF/DKIM/DMARC set)
- [ ] <50 sends/day from a single inbox
- [ ] No tracking pixels on email 1 (kills deliverability for cold)
- [ ] Link in email 2 only, not email 1
- [ ] Plain text, no HTML signature with images
---
### When to stop
Kill the cadence if: 2+ "unsubscribe" replies (your list is wrong), reply rate <2% after 50 sends (your subject or opener is off), or any bounce rate >5% (deliverability issue, pause and warm up).Static example. Your own run calls Claude live with your brief.
Founders selling B2B services or SaaS to a defined customer profile, agency owners doing their own outbound, indie hackers testing a new offer on a small, hand-picked list. Not for emailing consumers (unsolicited email to individuals is spam and often illegal) or for high-volume scraped lists: this is for considered one-to-one or one-to-few outreach.
The paid kit contains 10 cold email templates (subject line, body and call to action, with {{merge_fields}} for your outreach tool), a five-email follow-up sequence, variations for different industries, and tips on improving replies. The free preview writes shorter templates so you can judge the voice first.
You sell fractional CMO work to Series A B2B SaaS. Your target: marketing leads at companies that announced funding recently. The templates reference the raise specifically, and a follow-up shares a relevant resource instead of the generic 'congrats on the funding!' opener.
You built a Notion alternative for product teams and target heads of product at mid-sized companies. The templates reference the tools they already use (from your own research, for example with BuiltWith) and pitch the switch; a follow-up offers a short teardown of their current workflow rather than a sales push.
You have leads from a past webinar who went quiet. Use the 'breakup' follow-up as a single re-engagement email: it gives people permission to say no, which is often what gets a reply.
The templates leave room for the legally required parts (a physical address, an opt-out, an accurate sender identity), but you have to add them: the tool doesn't know your details. In the EU and UK, B2B cold email needs a lawful basis such as legitimate interest and an easy opt-out, and rules differ by country. When in doubt, ask a lawyer, not a tool.
Start low on a warmed-up domain and increase gradually; Google and Microsoft publish sender requirements for bulk email (authentication, easy unsubscribe, low spam rates) that are worth reading first. The tool doesn't send anything: pair it with your outreach tool or a plain inbox.
It keeps the same voice on purpose: a sudden change of tone between the first email and the third reads oddly. What changes is the angle of each follow-up. If you want a different voice, run the tool twice with different briefs.
It depends far more on your list and your offer than on the copy, so there is no honest single number. A tight list of people who just showed the signal you mention will reply more than a loose list. If replies stay near zero, check the targeting and the offer before blaming the template.