Complete Product Hunt launch package: taglines, maker comment, 7-day tweet countdown, hunter DMs, reply scripts, and thank-you email.
You ship in two weeks. The launch is in four days. You have a screenshot, a Loom, and a feeling that you are about to faceplant on Product Hunt because you wrote the tagline at 1am. This is the kit that fixes that. You get four tagline variants, a 260-character description that does not waste a word, a first maker comment that hooks the scroller and tells the story without sounding like a press release, a full 7-day countdown tweet schedule, hunter outreach DMs (cold and warm), reply scripts for the three questions you will absolutely be asked (pricing, comparison, tech stack), and a thank-you email you can send to everyone who upvoted. It covers the writing; your product, audience and timing still decide how the launch goes.
Brief used: “Product: Plotline, a Postgres query timeline analyzer. Helps backend engineers find slow queries faster than running EXPLAIN ANALYZE manually. Free tier 1000 queries/month, Pro $29/mo. Built solo over 6 months. Launching next Tuesday. Audience: backend devs at Series A-C startups. Differentiator vs pganalyze: cheaper, simpler, no agent install. Voice: dry technical, no hype.”
## Tagline variants 1. **Plotline: find your slowest Postgres queries in 30 seconds** 2. **Postgres query analyzer that does not need an agent install** 3. **EXPLAIN ANALYZE, but you can actually read it** 4. **The Postgres performance tool for engineers who hate dashboards** Recommended: #1 (clear outcome + time anchor) or #3 (hook-led, dev-flavored). ## 260-char description Plotline turns your Postgres query logs into a timeline you can read in 30 seconds. No agent install, no Datadog bill. Drop your connection string, get the 10 slow queries killing your p95. Free for 1000 queries/month. Built solo, no VCs, no nonsense. ## First maker comment Hey Hunters, I built Plotline because I spent six months at my last job running EXPLAIN ANALYZE in a terminal and squinting at JSON. pganalyze is great but it costs $500/mo and needs an agent. I wanted something a solo backend dev could drop in on a Friday. What ships today: query timeline view, slow-query alerts to Slack, plan diff between runs. Free tier covers 1000 queries/month which is enough for most side projects. Would love feedback from anyone running Postgres in production, especially on what is missing. ## Day-by-day countdown - **T-7 (Tue):** "Launching next Tuesday. Built this because EXPLAIN ANALYZE makes me cry. [screenshot]" - **T-5 (Thu):** "The thing I wish existed at my last job. Tuesday on PH." - **T-3 (Sat):** Loom demo, 90 seconds, screen recording with voiceover - **T-1 (Mon, 6pm PT):** "Tomorrow. If you have ever waited 4 minutes for a query, please show up." - **Launch day, 12:01am PT:** "Live on PH: [link]" ## Hunter DM (warm) Hey [name], saw you hunted [adjacent tool]. Launching Plotline next Tue, a Postgres query analyzer for devs who do not want to install an agent. Free tier. Would love your eyes on the listing before I publish? A 5-minute ask. Happy to send a Loom first. ## Reply script: pricing Fair question. Free covers 1000 queries/month which fits most side projects and small SaaS. Pro at $29 is for teams running real production volume. No per-seat pricing, no usage cliffs. If $29 is wrong for your scale, email me and we will figure it out. ## Post-launch thank-you email (subject: thank you, seriously) You upvoted Plotline yesterday. We hit #4 Product of the Day and crossed 800 signups. None of that happens without you showing up at 6am to click a button on a launch page. If you find a bug, hit reply: you get a permanent free Pro account.
Static example. Your own run calls Claude live with your brief.
Indie hackers and bootstrapped SaaS founders launching on Product Hunt in the next 7-14 days. You have a working product, screenshots ready, a Loom recorded, and you do not want to spend three days writing 14 versions of a tagline. Also fits solo founders launching on alternative platforms (BetaList, Hacker News Show HN, Reddit): most assets repurpose cleanly.
A complete launch package delivered as structured markdown you can paste into PH, Twitter scheduler, or Notion. Four tagline variants ranked by hook type. A 260-character description that says what the product does and for whom. A first maker comment with a hook line, the origin story in three sentences, what is shipped today, and a clear ask. A 7-day countdown tweet schedule with copy for each day plus suggested post times. Hunter outreach DM templates for cold contact and warm follow-up. Three reply scripts covering pricing, competitor comparison, and tech-stack questions. A post-launch thank-you email to send supporters. Everything is editable: this is a starting point you will sharpen, not a template you must use as-is.
You have never launched on Product Hunt and want to get the one shot right. Get the full set of launch assets drafted in minutes, then spend your time editing them.
You launched a year ago, pivoted, and the old assets do not fit. Generate a fresh launch kit positioned around the new use case and audience.
Same assets, lightly adapted. The tagline, description, and maker comment translate directly. The countdown tweets become a soft-launch sequence.
Give your supporters the reply scripts and tweet copy so they actually post instead of saying they will and forgetting. Drop the kit into a shared Notion.
No. Nothing guarantees a top spot. The kit gives you well-structured launch copy; your audience, timing and product still do the heavy lifting.
Not by default: a demo video script is a separate job. Ask for a 60 to 90 second demo script in your brief and it will be included.
Yes. The first maker comment adapts cleanly to a Show HN post. Drop the tweet schedule and use the description as your opening paragraph.
Not included by default. If you want gallery image captions, mention it in the brief and we will include them.
More specific input equals sharper output. Include the differentiator, the price, the audience, and the voice. Vague briefs get vague launch copy.