Hero, headlines, calls to action and about page copy, ready to paste.
You built the site, the components are clean, and the hero still says 'Welcome to [Company]'. This tool writes a first full draft of the copy from what you do, who it is for and what makes you different from the obvious alternative. The paid pack covers the homepage hero in three versions, the about page, a features section, pricing page copy and calls to action; the free preview shows the start of it so you can judge the angle. It is a first draft to rewrite in your own words, not finished copy.
Brief used: “We make a Chrome extension for sales reps at B2B SaaS companies. It auto-fills CRM fields from LinkedIn profiles and email signatures so reps stop spending 40 min/day on data entry. Competitor is Apollo but they're a full platform; we're just the auto-fill layer, $12/mo. Target user: SDR or AE at a 20-200 person SaaS company. Currently the hero on our site says 'Sell smarter, not harder.' which I now hate.”
## Hero: Three Angles **1. Problem-first** Headline: Stop spending 40 minutes a day on CRM data entry. Sub: A Chrome extension that auto-fills Salesforce and HubSpot from LinkedIn and email signatures. $12/mo. No platform migration. CTA: Install free / See it in action **2. Outcome-first** Headline: Your CRM, filled in for you. Sub: One click on a LinkedIn profile, every field populated in Salesforce or HubSpot. Built for SDRs and AEs who'd rather sell than type. CTA: Add to Chrome / 90-second demo **3. Contrarian** Headline: We're not a sales platform. We just fill in the boxes. Sub: Apollo wants to replace your stack. We just want to save you 40 minutes a day. $12/mo, install in 30 seconds. CTA: Install free / Compare to Apollo ## Feature Blocks **Auto-fill from LinkedIn** Click once on any profile: title, company, email, phone and LinkedIn URL go straight into your CRM. No copy-paste, no tab-switching. **Email signature parsing** Forward any email to the extension. It reads the signature and updates the contact record. Phone numbers and titles stay current without you thinking about it. **Works with your stack** Salesforce, HubSpot, Pipedrive, Attio. We don't replace your CRM. We just stop making you fight it. ## Social Proof Block (pre-traction framing) 'Built with 14 design-partner SDRs. We ship the features they ask for, on the same week.' (Swap this for real logos once you have 5+ paying customers.) ## FAQ 1. How is this different from Apollo?: We do one thing: auto-fill your CRM. No prospecting database, no sequences, no $99/mo. 2. Does it work with my CRM?: Salesforce, HubSpot, Pipedrive, Attio today. Tell us yours if it isn't there. 3. Is my data sent anywhere?: Parsing happens locally in the extension. Nothing is stored on our servers. 4. Can my whole team use it?: Yes, $10/seat at 5+ seats. 5. What about LinkedIn Sales Navigator?: Works with both standard and Sales Nav profiles. ## Final CTA **Variant A:** Install in 30 seconds. Save 40 minutes today. [Add to Chrome, free] **Variant B:** Stop typing into Salesforce. [Install free]. No credit card, no demo call. ## Meta description Chrome extension that auto-fills Salesforce, HubSpot, and Pipedrive from LinkedIn profiles and email signatures. Built for SDRs and AEs. $12/mo, install in 30 seconds. ## Copy graveyard (what we refused to write) - 'Sell smarter, not harder': already in your current hero, vague. - 'Revolutionize your sales process': empty. - 'AI-powered CRM automation': buzzword stack, dilutes the actual benefit. - 'The #1 tool for sales teams': unverifiable, looks desperate. - 'Built by sales people, for sales people': we don't know if that's true and the visitor doesn't care.
Static example. Your own run calls Claude live with your brief.
Solo founders shipping their first real landing page, technical founders who freeze when they have to write marketing copy, agencies that need real copy instead of lorem ipsum for layout reviews, anyone whose hero says 'The future of X'. Not for teams that need a full brand voice guide or a long approval process.
The paid pack contains a homepage hero in three versions (headline, subheadline, call to action), an about page in a short and a long version, a features section with six benefits, pricing page copy, and contact and call-to-action variations. It does not invent customer logos or testimonials: if you have none yet, it leaves that part to you.
The site looks right, the headline doesn't. Get three hero directions and ship the one that matches what you actually do.
The product shifted but the site copy is from v1. Regenerate the full copy pack against your new positioning in one pass instead of section-by-section.
You're designing a site for a client and need real copy in placeholder instead of lorem ipsum so the layout reviews go faster. Get a usable draft on hand-off.
Your copy reads like a designer talking about themselves. Get a draft that sounds like a product talking to a customer instead.
It covers the core pages: hero, about, features, pricing and calls to action. For product-detail pages or a blog, run it again with a brief for that page.
Because the best headline depends on who is reading. A problem-first line suits cold traffic, an outcome-first line suits visitors who already know the category, and a contrarian line works when you have a clear competitor to position against. Pick the one that matches where your visitors come from.
It is told not to. If you say you are pre-traction, it suggests honest framing (design partners, beta users, what you have built) instead of logos you don't have.
Yes, say so in the brief. The tone shifts (less 'platform', more 'product you would recommend to a friend'), sentences get shorter and the calls to action change.
A good copywriter brings research, interviews and judgement this tool does not have, and costs accordingly. Use the tool for a fast first draft, and hire a writer if you want the chosen angle polished.