20 product descriptions for your store, written around the search terms you give.
Product descriptions written at 1am during launch tend to stay as they are and read like a spec sheet. This tool writes product copy from what you tell it about the product, the buyer and your voice: a short version for listings, a longer one for the product page, bullet benefits, and an SEO title and meta description. The paid pack covers up to 20 products with a copy framework and conversion tips. The more voice detail you give, the less generic the result.
Brief used: “Product: hand-poured soy candle, 8oz, scent is 'campfire on the coast': pine, smoke, sea salt. $32. Brand is small (2-person), made in Vermont. Target buyer: 28-45, urban, buys candles as self-gifts and for friends. Current PDP just says 'soy candle, 8oz, 50-hour burn time, made in Vermont.'”
## Product Descriptions: Campfire on the Coast Candle **Product:** 8oz soy candle, $32, Vermont-poured **Buyer:** 28-45, urban, self-gifter / friend-gifter **Tone:** sensory, quiet, premium-without-luxury-speak --- ### Short hero blurbs (above-the-fold / ad use) **1. Functional:** Pine, smoke, sea salt. 50 hours of Vermont coastline. **2. Aspirational:** The Saturday you keep meaning to take. **3. Playful:** A campfire. Without the bug spray. **4. Gift-framed:** For the friend whose apartment always smells better than yours. --- ### Expanded PDP descriptions (main product paragraph) **5. Sensory longform:** The first note is pine: sharp, green, the smell of walking into a cabin after a long drive. Then woodsmoke settles in, the kind that catches on your sweater and stays there. Underneath it all, a thread of sea salt, because the best campfires are the ones near water. Hand-poured in small batches in Vermont, 50-hour burn, soy wax, cotton wick. Lights at 7pm, still going when you go to bed. **6. Functional-detail:** 8oz hand-poured soy candle. Scent: pine, woodsmoke, sea salt. 50-hour burn time. Cotton wick, no parabens, no phthalates. Made in small batches in Burlington, Vermont. Ships in 2-3 days, arrives in recycled packaging. [Descriptions 7-8 omitted in preview] --- ### Bullet-list scanners (for skimmers) **9. Spec-forward:** - 8oz hand-poured soy candle - Scent: pine, woodsmoke, sea salt - 50-hour clean burn - Cotton wick, soy wax, no synthetic fragrance fillers - Made by two people in Burlington, VT - Ships in recycled packaging, 2-3 days [Bullet sets 10-12 omitted in preview] --- ### Story / origin longform (premium positioning) **13. Origin-led:** We started this candle because we kept trying to bottle the smell of the cabin our families rented every August on the Maine coast. Pine off the deck, the firepit going since 4pm, the salt wind that never quite leaves your jacket. After 40-odd test pours in our kitchen in Burlington, we got close. This is that candle. Lit, it's October at the cabin. Unlit, it still smells like the woodpile by the back door. Made by us, two people, one small studio, no shortcuts. [Stories 14-16 omitted in preview] --- ### Comparison-style (mid-funnel, vs. mass-market) **17. Anti-mass-market:** Most candles labeled "campfire" are paraffin and synthetic fragrance. They smell like the idea of a campfire, sharp and chemical. This one is soy, cotton wick, real essential oils and fragrance oils blended in Vermont. It smells like a campfire because that's what we were trying to make, not because the marketing said so. [Comparisons 18-20 omitted in preview] --- ### Placement guide | Page section | Use description # | |---|---| | Above-the-fold blurb | 2 or 3 | | Main product paragraph | 5 (premium) or 6 (functional) | | Bullet list under add-to-cart | 9 | | About / story tab | 13 | | Comparison module if you have one | 17 | | Meta ad creative | 1 or 4 |
Static example. Your own run calls Claude live with your brief.
Store owners on Shopify, WooCommerce or Webflow, SaaS founders writing feature pages, indie hackers launching a digital product. Most useful when you have many products and writing each description by hand is the bottleneck. With one flagship product you have already polished, write it yourself. Output is in one language.
For each product: a short version (one or two lines, for listings), a long version (100 to 150 words, for the product page), five bullet benefits, an SEO meta title and meta description, and target keywords. The paid pack covers up to 20 products and adds a copy framework and conversion tips.
Your catalog repeats the same boilerplate. Run the tool per product or per category, keep the short and long versions that fit, and edit them in. It turns a weekend of writing into an afternoon of editing.
Your /features page has been a wall of text for a year. Describe your main feature and use the long version plus the bullets to restructure the page for both skimmers and careful readers.
A holiday sale is coming and you want gift-buyer copy different from your usual product page. Say so in the brief and use the result on a seasonal landing page.
It knows what you tell it. The richer the input (adjectives, customer quotes, words you would never use, what makes you cringe in competitors' copy), the closer the output. A one-line input gives generic copy; a paragraph of voice notes gives copy that sounds like you. You can also re-run with your own edits pasted in as the voice reference.
Yes: list them in the brief with a line of detail each. The paid pack covers up to 20 products. Give every product its own details, or the descriptions will sound alike.
Google's guidance is about whether content is helpful, not about which tool wrote it, and its spam policies target pages mass-produced to manipulate rankings. A description that is specific and unique to each product is fine; one template pasted across 80 products with only the name changed is the problem.
It doesn't stuff keywords. Give it your target keyword and it works it into the copy. For keyword targeting across a catalog, get your keyword list first (the keyword research tool can draft one), then feed the main keyword for each product into this tool.