A review checklist for your site built from what you describe: performance, SEO, UX and conversion, with a prioritized fix list.
You suspect your site under-converts but don't know where to start. This tool writes an audit checklist from what you tell it about the site: your offer, your traffic, your pages and what you see on them. It covers performance, SEO, UX and conversion, and sorts the likely problems by impact and effort into a 30-day plan. It does not visit your URL or measure anything: paste the copy of your key pages and your real numbers (PageSpeed Insights, analytics) into the brief, and the audit will be about your site rather than a generic one.
Brief used: “Site: acmehq.com (made up). B2B SaaS, project management for construction crews. $99/mo plan, free trial. Main traffic source: Google Ads + SEO. Conversion rate from /pricing to trial signup is 1.2%, want to know why. We have a homepage, /features, /pricing, /integrations, and 30 blog posts. Homepage H1 is 'Built for builders'. Pricing page has three CTAs side by side. Mobile LCP is 4.1s in PageSpeed Insights. Trial form asks for company size first. Hero background is a 1.8MB PNG.”
## Website Audit: Construction PM SaaS **Pages described in the brief:** /, /features, /pricing, /integrations **Audit framework:** conversion + UX + Core Web Vitals + accessibility ### CRITICAL (fix this week) **1. Homepage H1 doesn't say what you do** (page /) Current H1: 'Built for builders'. A visitor lands cold from a Google Ad and has no idea this is software, what it does, or who it's for. Paid visitors decide quickly whether they are in the right place, and this headline makes them work it out. *Fix:* H1 should name the category (project management software) and the audience (construction crews) explicitly. Sub-headline can carry the personality. *Effort:* 1 hour **2. Pricing page CTA collision** (page /pricing) Three CTAs in the same viewport: 'Start free trial', 'Talk to sales', 'Compare plans'. They have equal visual weight. Visitors freeze. *Fix:* Promote 'Start free trial' to primary (filled button, brand color). Demote 'Talk to sales' to a text link below. Move 'Compare plans' to a tab. *Effort:* 2 hours **3. LCP = 4.1s on mobile** (page /, from your PageSpeed Insights result) The hero background is a 1.8MB PNG. Google's threshold for a good Largest Contentful Paint is 2.5s. Page experience is part of how Google ranks pages, and landing page experience counts in Google Ads Quality Score. *Fix:* Convert to WebP, serve responsive sizes, preload. Target LCP <2.0s. *Effort:* Half day ### HIGH **4. No trust signals above the fold on /pricing** No logos, no testimonials, no security badges, no guarantee. For a $99/mo commitment from a skeptical construction buyer, this is a friction point. *Fix:* Add 'No credit card required' under the trial CTA, plus real customer logos or one real testimonial once you have permission to use them. *Effort:* 1 day **5. Trial signup form asks for company size on step 1** Forcing a dropdown choice before email increases drop-off. Move to step 2 or onboarding. *Effort:* 2 hours *(the full report continues with medium and low priority items)* ### Top 5 to Fix This Week 1. Homepage H1 rewrite 2. Pricing CTA hierarchy 3. Hero image optimization 4. Pricing page trust signals 5. Trial form field reduction
Static example. Your own run calls Claude live with your brief.
Founders of SaaS, e-commerce or service sites who want a structured first pass before paying for a CRO consultant, before launch or after a redesign. It is a checklist and a plan, not a measurement: pair it with PageSpeed Insights, Search Console and a few real user sessions.
The paid report contains an executive summary, then performance, SEO and UX/conversion sections, a prioritized fix list (impact, effort, priority) and a 30-day action plan. Each item says what to check, why it matters and how to fix it.
You launch in two weeks and want to catch the obvious problems: a hero that doesn't say what you do, a pricing page that hides the price, a signup form that asks too much. Paste the page copy and get a checklist to go through before launch.
Paid traffic clicks but doesn't convert. Describe the ad, paste the landing page copy and give your numbers; the audit points to likely causes (message mismatch, a buried call to action, missing trust signals, a long form) for you to test.
Months of feature launches have left four competing calls to action in the hero. The audit lists the accumulated debt and suggests what to fix first.
No. The tool does not fetch URLs or read your HTML: it works from the text you put in the brief. Paste your page copy, describe the layout and include real measurements (PageSpeed Insights, analytics) to get findings about your site. For a technical crawl, use Search Console or a crawler such as Screaming Frog.
Lighthouse and PageSpeed Insights measure your page (speed, layout shift, contrast) and are the right source for those numbers. This audit covers what they don't judge, such as a vague headline or competing calls to action, from your description, and helps you order the fixes.
No. It covers common problems that a first review usually raises. It cannot replace user research, A/B tests or session recordings. Treat it as a starting point.
Only from what you tell it. It doesn't visit any site, so describing a competitor's page gives you an outside view of what you noticed, not an analysis of their data.