Pricing tiers plus full page copy: headers, bullets, CTA, 8 FAQs, annual framing, value-anchor table, and psychology rationale.
Pricing is the page that loses you the most money and you spent the least time on. The default is three tiers, vague feature bullets, a starter that nobody buys and an enterprise that scares everyone. This rebuilds the page on purpose. You get a recommended tier structure with feature-gating logic (what goes free, what gates Pro, what gates Team), full page copy including section headers, feature bullets written as outcomes not specs, a primary CTA that matches buying intent, eight FAQs that handle the real objections people have at checkout, annual-discount framing that lifts ACV, a value-anchor comparison table positioning each tier against the alternative, and a psychology paragraph explaining the anchor and decoy choices so you understand why the structure works. Twenty minutes. No fake testimonials, no fabricated numbers.
Brief used: “Product: Brewline — customer support inbox for ecommerce, shared with the support team. Direct competitors: Gorgias, Zendesk. Current state: pre-revenue, target launch in 4 weeks, $29/seat/mo planned. Ideal customer: Shopify store doing $1M-$10M GMV, support team of 2-6 people. Differentiator: native Shopify deep-link to order/customer/refund without leaving the inbox. Voice: warm, ecommerce-flavored, not enterprise-y.”
## Tier recommendation Three tiers: **Starter $19/seat**, **Growth $39/seat**, **Scale $79/seat**. Three not two because you need an anchor tier to make Growth feel like the obvious pick. Growth is the decoy-buster — most stores will land here. Gating logic: - **Starter:** 1 shared inbox, 3 integrations, 7-day history - **Growth:** Unlimited inboxes, all integrations, unlimited history, Shopify deep-links, basic automations (the differentiator lives here on purpose — it is the reason to leave Starter) - **Scale:** SAML, audit log, dedicated CSM, custom workflows ## Page copy **Hero:** Built for Shopify support. Priced for the store you actually run. **Subhead:** Brewline is the support inbox where order, customer, and refund are one click away — not three tools and a copy-paste. **Starter — $19/seat/mo** — CTA: Start free 14-day trial - One shared inbox for your whole team - Email, chat, and Instagram DMs in one view - 7-day message history - Up to 3 integrations - Email support, 1 business day **Growth — $39/seat/mo** — CTA: Start free 14-day trial *(most popular)* - Unlimited inboxes, unlimited history - All integrations including Shopify, Klaviyo, ReCharge - One-click order lookup, refund, and address change - Basic automations (auto-tag, auto-assign) - Priority support, 4-hour response **Scale — $79/seat/mo** — CTA: Talk to us - Everything in Growth - SAML SSO + audit log - Custom automations and workflows - Dedicated success manager - 99.9% uptime SLA ## Value-anchor table | | Brewline Growth | Gorgias Pro | Zendesk Suite | |---|---|---|---| | Per seat/mo | $39 | $90 | $115 | | Setup time | 1 hour | 1-2 weeks | 4-8 weeks | | Shopify deep-link | Native | Add-on | Manual | | Built for stores under $10M GMV | Yes | Sort of | Not really | ## FAQ **Do you offer a free tier?** No — just a 14-day free trial. We priced low enough that free was not worth the support load. **What happens after the trial?** You pick a plan or your inbox pauses (we do not delete messages). You can resume any time. **Can I downgrade?** Yes, at any time. The change takes effect on your next billing date. **Annual discount?** Yes — 20% off. Billed once, locks the seat count for the year. **Do you have a refund policy?** 14-day no-questions refund on monthly. Annual: pro-rata refund within the first 30 days. **Payment methods?** Stripe — all major cards, ACH for Scale customers. **Seat minimum?** None. One-person teams welcome. **Is my customer data safe?** Yes — SOC2 Type II in progress, data hosted in us-east-1, daily encrypted backups, no training on your data. ## Annual framing Annual is $374/seat (20% off the $468 monthly equivalent). For a 4-seat team, that is $376 saved versus monthly — roughly one month free. ## Psychology note Three tiers are deliberate. Starter at $19 sets the anchor — most stores will glance at it, feel the limits, and step up. Growth at $39 is the target — most-popular badge, all the real features, priced under the obvious Gorgias comparison. Scale at $79 exists to make Growth feel like the safe, sane choice, not the expensive one. Avoid the temptation to add a fourth tier — it dilutes the decision and increases drop-off. ## A/B test priorities 1. Hero subhead (current vs outcome-led) 2. Most-popular badge on Growth (on/off) 3. Annual default toggle (annual default vs monthly default)
Static example — your run uses Claude live on your specific brief.
Founders who are about to ship pricing for the first time, or who suspect their existing pricing page is leaving money on the table. Especially relevant if you are seeing high traffic but low free-to-paid conversion, or if your sales calls keep getting stuck on pricing. Works for self-serve SaaS, usage-based products, and seat-based team tools.
Full pricing page content in markdown. Tier structure recommendation with feature-gating rationale (why this feature lives in Pro and not Free). Pricing page copy: hero header, subhead, tier names, tier prices, primary CTA per tier, 5-8 feature bullets per tier written as outcomes. A value-anchor comparison table putting each tier against the obvious alternative (DIY, competitor, manual process). Eight FAQs covering the objections that actually block checkout — refunds, contracts, seats, usage limits, free-tier limits, payment methods, downgrades, security. Annual-discount framing copy with the math made obvious. A psychology paragraph explaining why the anchor tier is priced where it is and what the decoy is doing. Plus a checklist of what to A/B test first.
You are pre-revenue and about to charge for the first time. Get a structure that does not need rebuilding in three months.
Conversion has flatlined for a quarter. Get fresh copy + tier rationale you can test against the current page in a 50/50 split.
You have Free and Pro and now need a Team tier. Get the gating logic, the price anchor, and the copy in one pass.
Use the annual-discount framing copy and the FAQ pack to introduce annual billing without losing monthly revenue.
Yes. Mention usage-based in the brief — the tier structure adapts to per-message, per-API-call, or per-event pricing without losing the anchor logic.
From the competitor positioning and ICP in your brief. They are defensible starting points — not the final answer. Validate by talking to 10 customers.
Yes, if you ask. Free tiers are a strategic choice — say in the brief whether you want one and the output structures around it.
The Scale tier copy is enterprise-flavored but not full sales-page length. For a dedicated enterprise landing page, that is a separate ask.
Up to you. Some founders love it, some find it inflammatory toward competitors. Test it. Conservatively, put it below the fold.
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