Pricing Strategy + Page Copy

What this tool does

The pricing page often gets less attention than any other page, although it is where buying decisions happen. The default is three tiers, vague feature bullets, a starter that nobody buys and an enterprise that scares everyone. This rebuilds the page on purpose. You get a recommended tier structure with feature-gating logic (what goes free, what gates Pro, what gates Team), full page copy including section headers, feature bullets written as outcomes not specs, a primary CTA that matches buying intent, eight FAQs that handle the real objections people have at checkout, annual-discount framing, a value-anchor comparison table positioning each tier against the alternative, and a psychology paragraph explaining the anchor and decoy choices so you understand why the structure works. It does not invent testimonials or customer numbers; the prices it suggests are starting points to validate with real customers.

Example run

Brief used: “Product: Brewline (made up for this example), a customer support inbox for ecommerce, shared with the support team. Direct competitors: Gorgias, Zendesk. Current state: pre-revenue, target launch in 4 weeks, $29/seat/mo planned. Ideal customer: Shopify store doing $1M-$10M GMV, support team of 2-6 people. Differentiator: native Shopify deep-link to order/customer/refund without leaving the inbox. Voice: warm, ecommerce-flavored, not enterprise-y.”

## Tier recommendation

Three tiers: **Starter $19/seat**, **Growth $39/seat**, **Scale $79/seat**. Three not two because you need an anchor tier to make Growth feel like the obvious pick. Growth is the target: most stores should land here.

Gating logic:
- **Starter:** 1 shared inbox, 3 integrations, 7-day history
- **Growth:** Unlimited inboxes, all integrations, unlimited history, Shopify deep-links, basic automations (the differentiator lives here on purpose: it is the reason to leave Starter)
- **Scale:** SAML, audit log, dedicated CSM, custom workflows

## Page copy

**Hero:** Built for Shopify support. Priced for the store you actually run.
**Subhead:** Brewline is the support inbox where order, customer, and refund are one click away, not three tools and a copy-paste.

**Starter: $19/seat/mo**: CTA: Start free 14-day trial
- One shared inbox for your whole team
- Email, chat, and Instagram DMs in one view
- 7-day message history
- Up to 3 integrations
- Email support, 1 business day

**Growth: $39/seat/mo**: CTA: Start free 14-day trial *(most popular)*
- Unlimited inboxes, unlimited history
- All integrations including Shopify, Klaviyo, ReCharge
- One-click order lookup, refund, and address change
- Basic automations (auto-tag, auto-assign)
- Priority support, 4-hour response

**Scale: $79/seat/mo**: CTA: Talk to us
- Everything in Growth
- SAML SSO + audit log
- Custom automations and workflows
- Dedicated success manager
- 99.9% uptime SLA

## Value-anchor table

| | Brewline Growth | Gorgias Pro | Zendesk Suite |
|---|---|---|---|
| Per seat/mo | $39 | [from their pricing page] | [from their pricing page] |
| Setup time | 1 hour | [check] | [check] |
| Shopify deep-link | Native | [check] | [check] |

*Fill the competitor columns from their current public pages before publishing: never guess a competitor's price.*

## FAQ

**Do you offer a free tier?**
No, just a 14-day free trial. We priced low enough that free was not worth the support load.

**What happens after the trial?**
You pick a plan or your inbox pauses (we do not delete messages). You can resume any time.

**Can I downgrade?**
Yes, at any time. The change takes effect on your next billing date.

**Annual discount?**
Yes, 20% off. Billed once, locks the seat count for the year.

**Do you have a refund policy?**
14-day no-questions refund on monthly. Annual: pro-rata refund within the first 30 days.

**Payment methods?**
Stripe: all major cards, ACH for Scale customers.

**Seat minimum?**
None. One-person teams welcome.

**Is my customer data safe?**
Yes. SOC 2 Type II in progress, data hosted in us-east-1, daily encrypted backups, no training on your data.

## Annual framing

Annual is $374/seat (20% off the $468 monthly equivalent). For a 4-seat team, that is $376 saved versus monthly, roughly one month free.

## Psychology note

Three tiers are deliberate. Starter at $19 sets the anchor: most stores will glance at it, feel the limits, and step up. Growth at $39 is the target: most-popular badge, all the real features, priced under the obvious Gorgias comparison. Scale at $79 exists to make Growth feel like the safe, sane choice, not the expensive one. Avoid the temptation to add a fourth tier: it dilutes the decision and increases drop-off.

## A/B test priorities

1. Hero subhead (current vs outcome-led)
2. Most-popular badge on Growth (on/off)
3. Annual default toggle (annual default vs monthly default)

Static example. Your own run calls Claude live with your brief.

Who it’s for

Founders who are about to ship pricing for the first time, or who suspect their existing pricing page is leaving money on the table. Especially relevant if you are seeing high traffic but low free-to-paid conversion, or if your sales calls keep getting stuck on pricing. Works for self-serve SaaS, usage-based products, and seat-based team tools.

What you get

Full pricing page content in markdown. Tier structure recommendation with feature-gating rationale (why this feature lives in Pro and not Free). Pricing page copy: hero header, subhead, tier names, tier prices, primary CTA per tier, 5-8 feature bullets per tier written as outcomes. A value-anchor comparison table putting each tier against the obvious alternative (DIY, competitor, manual process). Eight FAQs covering the objections that block checkout: refunds, contracts, seats, usage limits, free-tier limits, payment methods, downgrades, security. Annual-discount framing copy with the math made obvious. A psychology paragraph explaining why the anchor tier is priced where it is and what the decoy is doing. Plus a checklist of what to A/B test first.

Common use cases

FAQ

Related tools