Campaign structure + 20 keywords + 5 ad variations + tracking.
Founders launching Google Ads often spend their first budget working out the structure: how many campaigns, which match types, which negatives, what the headlines should say. This tool turns your product, audience and budget into a Search launch plan: campaign and ad group structure, keywords with match types, responsive search ads, negative keywords, conversion tracking steps and a budget plan for the first weeks. You set it up in Google Ads yourself, which is also your chance to check every keyword before it goes live.
Brief used: “B2B SaaS, $39/mo invoicing tool for freelancers. ICP: solo freelancers earning $30-100k who hate Stripe's UI. Budget $60/day. US + Canada. Landing page converts at 4% from organic. Main competitors: Bonsai, HoneyBook, FreshBooks. Goal: get to 30 trial signups/month from paid before scaling.”
## Recommended Campaign Structure **Campaign 1: Brand Defense** ($10/day, Manual CPC) - Protect your name from competitor bidding. Low spend, very high ROAS. **Campaign 2: Non-Brand: Pain-First** ($30/day, Max Conversions) - Targets freelancers actively frustrated with current invoicing. **Campaign 3: Non-Brand: Competitor Conquest** ($20/day, Manual CPC + high quality score floor) - Targets Bonsai/HoneyBook/FreshBooks alternative searches. ## Ad Group: Stripe Alternative for Freelancers **Keywords** (exact + phrase) - [stripe alternative freelancer] - "easier than stripe invoicing" - [simple invoicing software freelance] - "freelancer invoice tool not stripe" **RSA Headlines (15)** 1. Invoicing That Doesn't Feel Like Stripe (45) 2. Built for Freelancers, Not Enterprises (44) 3. $39/mo. Send Invoices in 30 Seconds (43) 4. The Stripe Alternative Freelancers Love (43) 5. No Code. No Setup. Just Invoices. (38) ... (10 more provided) **Descriptions (4)** 1. Skip Stripe's dashboard. Send branded invoices, track payments, and chase late clients without a finance degree. 14-day trial. 2. Built by freelancers who got tired of Stripe's complexity. Recurring invoices, payment links, late reminders, all in one tab. ## Negative Keyword Starter List (sample of 64) - jobs, salary, career, tutorial, free, github, open source, login, download, crack, course, certification, w2, employee, payroll software, quickbooks alternative (different ICP) ## Extensions **Sitelinks:** Pricing | 14-Day Trial | For Designers | For Developers **Callouts:** No Setup Fee | Cancel Anytime | US-Based Support | Stripe-Powered Payments **Structured Snippets (Features):** Recurring Invoices, Payment Links, Auto Reminders, Multi-Currency, Time Tracking ## Bid Strategy Start Campaign 2 on Max Conversions for 14 days to gather data. Once you hit 30 conversions, switch to tCPA at $40 (your trial-to-paid is roughly 25% based on SaaS benchmarks, so $40 CPA = ~$160 CAC against $468 LTV at 12mo). ## Conversion Tracking Checklist - [ ] GA4 conversion event for trial_start - [ ] Enhanced Conversions enabled (hashes email server-side) - [ ] Offline conversion import for trial-to-paid signal - [ ] Exclude existing customers via Customer Match list
Static example. Your own run calls Claude live with your brief.
SaaS founders, e-commerce operators and B2B services with a working landing page and a small daily budget to test paid search, running their ads without a specialist. Validate demand first: vague offers waste ad money.
The paid pack contains a campaign strategy, a structure of three campaigns with three ad groups each, 20 target keywords with match types, 5 responsive search ads (15 headlines and 4 descriptions each, within Google's limits), 30 negative keywords, a conversion tracking setup guide, a landing page checklist and a launch budget with a scaling plan.
Your SaaS grew organically and you want to test Google Ads on a small daily budget. The pack gives you a structure to set up, with negatives that keep budget away from job-seeker and tutorial searches.
You are adding a product line and need search coverage. The pack proposes ad groups per product with descriptions that match your product pages.
An agency or consultancy wants to capture searches such as 'fractional CMO for SaaS'. The pack proposes ad groups per service line and a bidding approach based on the cost per lead you can afford.
Not directly: it is not a bulk-upload file. Setting it up by hand in Google Ads takes a while, and it lets you check every keyword and match type before anything goes live.
No. Performance Max needs asset groups, audience signals and often a product feed, which a text brief can't provide. The pack covers Search, a more readable place to start.
A chatbot gives you headlines. This pack gives you a structure as well: brand versus non-brand, match types per ad group, negatives to prevent waste and a budget plan. Structure matters as much as copy.
The output is the same, but you must check Google's advertising policies for your category yourself: the tool does not flag categories that need certification (financial services, health and others).