Campaign structure + 20 keywords + 5 ad variations + tracking.
Most founders launching Google Ads waste the first $500 figuring out structure: how many campaigns, which match types, what negatives to load, what the headlines should even say. This tool takes your product, audience, and budget and outputs a ready-to-import Google Ads launch pack — search campaign structure, ad groups grouped by buyer intent, 15 RSA headlines per ad group, 4 descriptions, sitelink/callout/structured snippet extensions, a starter negative keyword list, and bid strategy guidance based on your daily budget. Built specifically for founders running ads themselves without a Google Ads specialist on payroll. Won't replace a real PPC consultant once you're spending $10k/mo, but gets you to first-conversion data without burning the discovery budget on bad structure.
Brief used: “B2B SaaS, $39/mo invoicing tool for freelancers. ICP: solo freelancers earning $30-100k who hate Stripe's UI. Budget $60/day. US + Canada. Landing page converts at 4% from organic. Main competitors: Bonsai, HoneyBook, FreshBooks. Goal: get to 30 trial signups/month from paid before scaling.”
## Recommended Campaign Structure **Campaign 1 — Brand Defense** ($10/day, Manual CPC) - Protect your name from competitor bidding. Low spend, very high ROAS. **Campaign 2 — Non-Brand: Pain-First** ($30/day, Max Conversions) - Targets freelancers actively frustrated with current invoicing. **Campaign 3 — Non-Brand: Competitor Conquest** ($20/day, Manual CPC + high quality score floor) - Targets Bonsai/HoneyBook/FreshBooks alternative searches. ## Ad Group: Stripe Alternative for Freelancers **Keywords** (exact + phrase) - [stripe alternative freelancer] - "easier than stripe invoicing" - [simple invoicing software freelance] - "freelancer invoice tool not stripe" **RSA Headlines (15)** 1. Invoicing That Doesn't Feel Like Stripe (45) 2. Built for Freelancers, Not Enterprises (44) 3. $39/mo. Send Invoices in 30 Seconds (43) 4. The Stripe Alternative Freelancers Love (43) 5. No Code. No Setup. Just Invoices. (38) ... (10 more provided) **Descriptions (4)** 1. Skip Stripe's dashboard. Send branded invoices, track payments, and chase late clients without a finance degree. 14-day trial. 2. Built by freelancers who got tired of Stripe's complexity. Recurring invoices, payment links, late reminders — all in one tab. ## Negative Keyword Starter List (sample of 64) - jobs, salary, career, tutorial, free, github, open source, login, download, crack, course, certification, w2, employee, payroll software, quickbooks alternative (different ICP) ## Extensions **Sitelinks:** Pricing | 14-Day Trial | For Designers | For Developers **Callouts:** No Setup Fee | Cancel Anytime | US-Based Support | Stripe-Powered Payments **Structured Snippets (Features):** Recurring Invoices, Payment Links, Auto Reminders, Multi-Currency, Time Tracking ## Bid Strategy Start Campaign 2 on Max Conversions for 14 days to gather data. Once you hit 30 conversions, switch to tCPA at $40 (your trial-to-paid is roughly 25% based on SaaS benchmarks, so $40 CPA = ~$160 CAC against $468 LTV at 12mo). ## Conversion Tracking Checklist - [ ] GA4 conversion event for trial_start - [ ] Enhanced Conversions enabled (hashes email server-side) - [ ] Offline conversion import for trial-to-paid signal - [ ] Exclude existing customers via Customer Match list
Static example — your run uses Claude live on your specific brief.
SaaS founders, e-commerce operators, and B2B services with a working landing page and $20-200/day to test paid search. Best if you have at least one paying customer so we know who you're targeting. Skip this if you've never validated demand — Google Ads punishes vague offers. Also skip if your LTV is under $30 and you're not retargeting; the math rarely works on cold search alone at those numbers.
A downloadable launch pack containing: (1) recommended campaign structure — usually 1 brand campaign + 2-3 non-brand campaigns split by buyer intent, (2) 4-6 ad groups with tightly themed keywords using exact, phrase, and broad-match-with-smart-bidding configurations, (3) 15 responsive search ad headlines and 4 descriptions per ad group with character counts validated, (4) sitelink, callout, and structured snippet extensions, (5) a 50-80 item negative keyword starter list scraped from common irrelevant queries in your category, (6) bid strategy recommendation (manual CPC vs Max Conversions vs tCPA) calibrated to your daily budget, (7) a conversion tracking setup checklist.
SaaS just hit $5k MRR organically and wants to test Google Ads with $50/day. This pack outputs the exact structure to import — non-brand intent campaign, branded defense campaign, and a list of negatives that prevent budget burn on job-seeker and tutorial queries.
DTC brand adding a new SKU line and needs search coverage fast. Tool builds ad groups per product variant with shopping-feed-aligned keywords, descriptions that mirror PDP copy, and negative lists excluding competitor-only queries.
Agency or consultancy wants to capture high-intent search like 'fractional CMO for SaaS'. Pack outputs tight ad groups by service line, headlines emphasizing credentials over price, and tCPA recommendations based on a $200 cost-per-lead ceiling.
The output is structured to copy-paste into the Google Ads UI ad-group by ad-group, but it's not a .csv bulk-upload file. We're working on that. For now you'll spend 20-30 minutes setting it up manually, which is still faster than starting from scratch and gives you a chance to sanity-check keyword match types before they go live.
Not yet. PMax requires asset groups, audience signals, and feed integration that's hard to template without your actual product feed and creative library. This pack focuses on Search, which is where most founders should start anyway — PMax's black-box nature is risky before you understand your funnel.
ChatGPT gives you 15 disconnected headlines. This gives you a campaign architecture: how to split brand from non-brand, which match types per ad group, what to put on the negative list to prevent waste, and a bid strategy keyed to your budget. The structure matters more than the copy — bad structure burns money no matter how good the headlines are.
Output is the same but you'll need to manually verify Google's policy compliance per ad group — we don't currently flag categories that require certification (financial services, healthcare, etc.). Run any output through Google's policy checker before launching.
Yes. You get an anonymous preview instantly with no signup. Drop your email and you unlock 3 full-length runs per month for Google Ads Launch Pack — no credit card. Unlimited runs are $99 one-time, or $19/mo for every tool.
Paid ($99 one-time) unlocks unlimited runs for Google Ads Launch Pack, longer outputs from Claude Sonnet, full exports, and priority generation. $19/mo unlocks every tool on JustNeeda.
Free runs render in-browser and can be copy-pasted. Paid unlocks copy-to-clipboard, Markdown, and plain-text exports — and history of every run tied to your account.
No. Every run hits Claude live with your specific input. We don't reuse outputs across users. Your input stays private to your session and account.